Timothy Erdmann

Senior Product Designer.

Based in San Diego, CA
LinkedIn BlueSky Instagram Threads

Senior Product Designer | Director | Manager | Lead

Product Designer with 10+ years of experience building user-centered digital products. Expert in UX design and product strategy. Proven ability to lead cross-functional teams.

EXPERIENCE

Senior Product Designer
  • Contract | Freelance | Jun 2024 - Present

  • UX Audit & Heuristic Review (fast-turnaround assessments to uncover friction)
  • Full Product UX Design (MVP to scalable systems)
  • UI Design & Prototyping in Figma / Sketch
  • Content Design & UX Writing
  • Design System Development (tokens, component libraries, governance)
  • UX Research: Interviews, wireframes, journey maps, and insights synthesis
  • Team Coaching / DesignOps Support
  • Front-end Development HTML/CSS, WordPress, Squarespace, Webflow


Director of Product Design
  • Pittbos LLC | Sep 2021 - Jun 2024

  • Drove product design strategy and UX execution for two B2B SaaS products.
  • Spearheaded customer research & iterative design, increasing user adoption by 30% and improving retention.
  • Shaped roadmap and prioritized initiatives using user insights and business goals.
  • Mentored a team of designers & developers, introduced design systems, and improved delivery workflows.


Product Design Lead
  • Viasat - Global Business Solutions | Feb 2017 - Jul 2021

  • Defined UX strategy for enterprise satellite-internet services.
  • Led team conducting research, wireframes, and prototypes for end-to-end experiences.
  • Streamlined key workflows, improving self-service adoption and reducing customer friction.
  • Created initial design system to standardize UI components and reduce design-debt.
  • Integrated WCAG 2.1 accessibility standards into UX workflows.


Director of UX and Design
  • Shopswell Inc | Apr 2015 - Dec 2016

  • Directed product and UX for a consumer-facing e-commerce discovery platform.
  • Integrated social content, community curation, and retail data to enhance the shopping experience.
  • Drove design from concept to launch, growing from 0 to +100,000 monthly active users.
  • Oversaw creative direction, front-end design and development (HTML/CSS), and branding initiatives.


Product Designer - Contract
  • TruMed Systems | APR 2015 – DEC 2015

  • Collaborate with product and engineering teams to define product requirements and deliver user-centered solutions for the Accuvax product line of robotic vaccine systems.
  • Translate complex, regulated workflows into intuitive, compliant, and scalable designs.
  • Employed Adobe Design Suite to deliver high-fidelity prototypes and design specifications that bridged software and hardware interaction.
  • Adherence to FDA or HIPAA regulations in design constraints.


Product Designer - Contract
  • HundredX | AUG 2013 – AUG 2015

  • (Formerly Goodsnitch: Home of the Heromaker)
  • Used Adobe Creative Suite to design end-to-end user experiences across web applications, from early discovery through polished execution.
  • Translated abstract business goals and data flows into intuitive, user-friendly interfaces.
  • Partnered with engineering to ensure accurate implementation of design specs and interactions.
  • • Advocate for the user in cross-functional discussions, balancing usability with business priorities.


Senior Product Design Lead / Creative Director
  • Good Technology / Intercasting Corporation | Jun 2006 - Mar 2013

  • Led UX and interface design for mobile messaging and enterprise apps.
  • Integrated services with Facebook, LiveJournal, and Twitter for millions of users.
  • Managed team collaboration between design and engineering.
  • Certified Scrum Master driving agile product delivery.


  • Kintera, Inc. | Product Manager (2005)
  • CNET Networks | Transition Manager (2004)
  • Vivendi-Universal / MP3.com | Product Manager (1999-2004)

EDUCATION & CERTIFICATIONS

Skillset
  • Product Design & Strategy: Roadmap Development, Agile/Scrum, Stakeholder Collaboration
  • UX & Customer Experience: Design Systems, User Research, Service Design, Data-Driven Design
  • Design Tools:Figma, Sketch, Adobe Suite, Miro, Jira, Confluence, Webflow, Squarespace, WordPress
  • SaaS & CRM Expertise: B2B SaaS, Customer Retention, Workflow Optimization
  • Technical & Tools: HTML/CSS, jQuery, Design & project management tools, AI