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Cartshingle is a solution for Web developers, providing them with tools to add a custom shopping cart system to any site. The client wanted a very clean, minimal design aesthetic

This was a much smaller, nimble project for a new company, which had only one stakeholder and one developer. I contributed Interaction Design, UX, UI, Visual, Layout, Wire-framing, Branding, Logo Design, and Prototyping.

Duration: Mar 2014 to Dec 2015

You can visit the current site here.

SIMPLIFYING THE RETAIL WEB APP

The keys points to that needed to be incorporated included product inventory, shipping, reporting and billing tools.

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Understanding the competitive product landscape was a key starting point on this project. I began by researching existing eCommerce solutions, from small 'indie' solutions like Etsy and Shopify to enterprise solutions such as Magneto.

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I began out by working on a navigational structure and user work-flow, with sketches and wire frames. The client is a Web development firm, so I had plenty of quick feedback and insight from the developer point of view on how they approached building the backend of an eComm site.

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We went through rapid iterations, white-boarding our wireframes, settled on and implemented a design.

This was a much more agile process due to the small team and I was able to quickly create visual designs and share them with the developers, test, iterate and deploy.

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Once the front-end marketing site and back-end site tools were completed, I designed a step-by-step guide that's available for anyone to read here.

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background photo: Mirror Lake, Yosemite National Park, CA, USA, 2012